Mountain Dew turns to iD Experiential for marketing push

Britvic has brought in iD Experiential to handle the relaunch of Pepsi's US soft drink Mountain Dew in the UK.

Mountain Dew turns to iD Experiential for marketing push
Mountain Dew turns to iD Experiential for marketing push

The ‘Mountain Dew Energy Crew’ will distribute bottles of the energy drink throughout popular locations in the UK’s major cities, and at events nationwide.

The aim of the campaign is to help re-establish the brand in the UK market. Approximately 300,000 samples bottles of Mountain Dew will be given out during the campaign, targeting people who "love the thrill of action sports and adventure".

The campaign is set to visit Milton Keynes, London, Edinburgh, Brighton, Chelmsford and Newquay.

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