OgilvyAction has been tasked with creating an experiential campaign that will target professionals in Liverpool Street, Paddington, Euston, London Bridge and Victoria.
Those travelling with heavy laptop bags will be given stickers saying ‘heavy workload’, implying that the Motorola Atrix has the same functionality as a laptop, but at a fraction of the size and weight.
Commuters will also be invited to a stand offering a full Atrix demonstration, showing "how Motorola’s new smartphone lightens your workload by giving you less to carry around".
Ogilvy Group agency Ogilvy & Mather is also working on the project.
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