Motor show overhaul

Clarion Events and design agency Work have added three more feature

areas to its revised plans for this year's London Motor Show.

The plans, exclusively unveiled in this month's Marketing Event (Live

issue, p21) mean no manufacturer will be allowed to have its own


There will now be ten themed feature areas and manufacturers are being

invited to exhibit their cars next to each other.

'Recent press reports indicating that manufacturers are still pulling

out all refer to the old show concept,' show manager Patrick Mclaughlin

said. 'All manufacturers have now been approached and we are giving them

time to get their heads around the new concept. So far nobody has said

they will not be exhibiting.'

The three extra feature areas will showcase small executive cars,

recreational vehicles and luxury cars.

'The recreational car area is about living on the beach whereas the

small executive car area is about living on the M25,' Work creative

director Tim Pyne said.

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