Motor Show cancelled

This year’s London Motor show has been cancelled because of the difficulties in the UK car industry.

This year’s London Motor show has been cancelled because of the difficulties in the UK car industry. A revised format for the event, which was planned for Earls Court in October, was unveiled by organiser Clarion Events and agency Work (Marketing Event, May). Manufacturers were approached with a view to exhibiting in non-branded themed showcase areas, but the idea was badly received. “We were struggling to get sufficient support to turn it into a credible show. We decided if it was not to be credible then it was best not to run the show,” said Clarion director of the London Motor Show Mark Saunders. “We’d rather have that than a poor show.” The difficulties of the car industry stem from a reduction in car prices and a manufacturing decline. It has forced car-makers to carry out cuts resulting in a number of companies dropping out. Saunders expects the event to return in 2003. In 1999, 360,000 visitors attended the show. “At the moment we will wait and see what format the 2003 show will take. We have to take a step back and gather our thoughts,” added Saunders. “It’s quite possible that the new designs will be used in one form or another.” “Clarion deserves recognition for a very positive view,” said Work creative director Tim Pyne. “The new designs were set in a way to make the show more accessible and friendly. Knowing ECO chief executive Andrew Morris he won’t give up.”

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