Morrisons to launch new Leeds music festival

Supermarket chain Morrisons is organising summer food and music festival, MFest, taking place on 7-8 July at Harewood House in Leeds.

Real Radio and Morrisons to create Mfest
Real Radio and Morrisons to create Mfest

The two-day event is expected to attract up to 15,000 visitors a day.

The artist line-up includes X Factor winner Matt Cardle and runner-up Cher Lloyd, along with Texas, Soul II Soul, Human League, Inspiral Carpets and Paul Heaton, former front man of The Beautiful South and The Housemartins.

Michelin-starred chefs including Aldo Zilli and Atul Kochhar will also provide cooking demonstrations at the festival.

GMG Radio's Real network is the festival's exclusive media partner. A series of integrated on-air and online promotional activity across the five-station Real Radio network will kick off with a weeklong competition to win tickets in the breakfast or drivetime shows. The festival will also be promoted in-store at Morrisons.

Jonathan Gillespie, GMG Radio commercial director, said: "The nation is looking forward to a summer of celebration and so we are delighted to be involved in a brand new festival that promises to be one of its highlights.

"This is the Real Radio brand's first major network activity with Morrisons and I can't think of a better fit than great music and great food."

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