As part of the programme, a dedicated Morrisons Live team will create in-store brand campaigns for suppliers, as well as help them to identify store locations that are best suited to their offering and deliver post-campaign summary reports.
New sampling stands that are equipped with hot sampling equipment including an oven, hob and microwave, as well as an in-built refrigerator, are also being implemented.
The campaign has been developed with respect to supplier feedback and it is underlined by existing sampling and experiential trends.
Brand activation agency N2O will staff and manage the campaigns and activations, which will take place within stores across the UK.
Liam Dixon, group account director at N2O, said: "The sampling channel is the ideal medium for brands to reach Morrisons shoppers at the point of purchase. With Morrisons Live, we can now speak to customers in a relevant and brand-friendly way."
Information about upcoming brand activations is yet to be released, however Morrisons’ website states case studies will be available for viewing from this month.
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