Moonpig to unveil experiential Flower Garden

Online gift company Moonpig will launch into the brand experience world tomorrow (2 October) with a Flower Garden installation at London's One New Change.

Moonpig gardeners will distribute the brand's flowers
Moonpig gardeners will distribute the brand's flowers

The activity will showcase the brand’s range of bouquets in a garden setting. It will also feature a photobooth ‘confession shed’ where consumers will be encouraged to admit who they need to thank, apologise, or say ‘I love you’ to. 

Those that enter the shed will be given the opportunity to receive a free floral delivery, while Moonpig gardeners will also be on hand to give away flowers from the brand’s range throughout the day.

The activation, which will travel to Bluewater shopping centre in Kent at the weekend (3-4 October), has been devised and managed by agency House of Experience. 

Armelle Guillet, Moonpig’s customer experience director, said: "We were really excited by the proposal put together by House of Experience and knew it could be a really engaging experience for Moonpig customers new and existing.

"We wanted to explore the power of experiential and are confident that the Moonpig Flower Garden will increase brand and product awareness whilst surprising and delighting the public in central London and Kent, with the overarching aim to promote our beautiful and ever-increasing flower range."

More flowery experiences: In pictures - Flower petals rain down at Boots Insneezia activation

Hendrick's Horticultural Oasis opens at Blake's Hotel Kensington

Event TV: Five horticultural activations at Chelsea Flower Show

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