Momentum Worldwide recruits Dean Taylor to new creative strategy role

Brand experience agency Momentum Worldwide has appointed Dean Taylor to the newly created role of director of creative strategy.

Dean Taylor was formerly head of retention and customer insight at Virgin Active
Dean Taylor was formerly head of retention and customer insight at Virgin Active

Taylor had worked for the Virgin Group for nine years, most recently as head of retention and customer insight at Virgin Active.  

Prior to this, he was global marketing manager for Sony Ericsson where he managed the Sony mobile placements globally for Casino Royale and Quantum of Solace and was UK sponsorship manager at Nokia.

He will report directly into Luke D’Arcy, Momentum Worldwide’s UK president, and will oversee its team of planners and digital strategists across the London and Manchester offices.

He will be responsible for working with the agency’s global and UK clients such as American Express, Coca-Cola, Asda and Microsoft. In addition he will also manage the agency’s proprietary research programme and strategic development tools.

The aim of this new role will be for Taylor to leverage customer and business intelligence to improve consumer engagement, sponsorships and partnerships.

D’Arcy, said: "Dean’s mix of client and agency experience makes him a great addition to the business.

"Given his work at brands like Sony, Nokia, Britvic and Virgin he is a unique blend of creative, planner and strategist. He is one of the smartest guys in the industry and understands you can’t block an experience."

Speaking about his new role Taylor added: "I am thrilled to be joining Momentum Worldwide. I cannot wait to work closely with the fantastic teams here and share some amazing work in the coming months."

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