Momentum in three-year Mini win

Communications agency Momentum has beaten off stiff competition to win a three-year guerrilla marketing contract with automotive brand Mini.

Momentum, part of the McCann World Group, will now create activity to communicate some of the key messages from the brand's national above-the-line campaigns and help generate word-of-mouth.

Sarah Kilmartin, events and dealer marketing manager at Mini, said: "Momentum demonstrated a great understanding of the Mini brand. I'm confident their enthusiasm and creative thinking will contribute to Mini's continuing innovative marketing activity."

Cunning resigned from the Mini account before the pitch process to pursue other automotive work.


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