Molton Brown unveils scented 'Christmas carriages'

Molton Brown has revealed a five-car fleet of Christmas taxis, which will deliver a range of sensory experiences throughout the festive season.

The 'Christmas Carriages' will mirror the scent of Molton Brown's festive collection
The 'Christmas Carriages' will mirror the scent of Molton Brown's festive collection

Those who hail a Molton Brown Christmas Carriage will enter the brand's world, with the taxis themselves, as well as passenger's receipts, scented to reflect Molton Brown's new festive collection, Vintage 2015 with Elderflower.

The taxis interiors come complete with screens that play the brand’s Christmas campaign film, and flip seats display campaign visuals. Each cab is wrapped in Molton Brown’s festive imagery.

All passengers will receive a sample of the Vintage 2015 with Elderflower bath and shower gel product, and there are opportunities to win a personal shopping trip at Molton Brown’s flagship store.

Passengers are required to tweet or Instagram a photo of themselves in one of the scented taxis along with the hashtag #MBGiftofLove to be in with a chance to win.

The activity marks Molton Brown's first outdoor campaign. 

More taxi activity:

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter 

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs