Modul shell scheme proves a hit at debut show outing

Contractor The Opex Group's introduction of the Modul Exhibition System received positive feedback when it was unveiled last month at Clarion Retail's home accessories and gift show Pulse.

The show took place from 21-24 May at Earls Court. Pulse show manager Neil Gaisford said: "It's been great. Exhibitors have been used to the Octanorm system for years now and the Modul has a completely different feel as it opens up the stand much more. There is no criss-cross ceiling grid as with the Octanorm, and it has nice solid posts. The exhibitors feel it provides them with more space and puts more emphasis on their products."

The design brief from Clarion was to recreate a retail environment and Pulse used the Portico and Premier Modul systems.

The Portico is its mid-range option and the profiles of the pillars are thicker. High-end option the Premier was used at Pulse's Launch Pad feature, which showcased new designer work in black and white systems that were taller than the Portico.

Exhibitor Clare Nicolson said: "I've done loads of shows with the Octanorm stands and this one is much more open. It doesn't have the panel grid on the top, which felt like you were being closed in. The Modul is less restricting, and modern looking. The lighting is great as cables are hidden, with Octanorm they were very obvious and leads would stick out. It also feels much sturdier than the old system."

Opex group managing director Andy Gibb said: "The guys that were putting it up loved it. It's a bit like getting a new Meccano set. Response has been tremendous. It has been 18 months in the making and it is great to see our work coming into fruition. People have said to me 'brave old you', and I think the Modul has been needed for a long time."

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