Mobile steps up for fashion show activity

Cribb’s Causeway shopping centre near Bristol called on agency Mobile Promotions to help stage its Autumn Fashion Week.

Cribb’s Causeway shopping centre near Bristol called on agency Mobile Promotions to help stage its Autumn Fashion Week. Mobile Promotions aided the centre’s marketing team to host four daily catwalk performances in October to showcase the retailer’s brands. The agency installed audio-visual and a PA system and designed a catwalk pavilion in front of the centre, which featured a curved roof to reflect the shape of the centre’s piazza. Last year’s event saw retailers report a 9% sales increase.

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