The roadshow will see 24 major suppliers to the automotive industry the chance to exhibit on tour to design and development facilities throughout Europe.
"By taking the exhibition directly to the customers the exhibitor can reach Engineers, Purchasing and Senior Management who rarely get a chance these days to visit the more traditional trade show," said Dream Marketing managing director John Aldridge.
Mobile Promotions is managing all the logistics of the tour which goes from the UK to Belgium and 13 locations throughout Germany over 20 days, covering approx 3,500 miles. It visits Bentley, Aston Martin, Land Rover, Nissan, Hyundai, Toyota and Ford, BMW, Audi, Mercedes, Opel and Honda as well as Tier one Suppliers such as Johnson Controls, TRW and ZF Friedrichshafen.
"This is a cost effective way for exhibitors to cover a whole industry in a short space of time and is more environmentally friendly than those same visitors all travelling to a venue," said Mobile Promotions logistics manager Colin Allder.
To leave a comment register and let us know your thoughts.