Mitsubishi eyes test drive plan

Mitsubishi has appointed Business Pursuits to handle its 48-event

national dealer programme.



The "Off-Road Show" aims to deliver more than 2,000 test drives over a

six-month period. A fleet of six vehicles from Mitsubishi's Shogun and

L2000 Off-Road range will be delivering test drives at eight regional

four by four driving centres.



"The Shogun's off-road reputation is at the heart of the brand's value,"

said Mitsubishi marketing manager Darren Holness. "The programme is

designed to support this value, with the added benefit of expert tuition

from Business Pursuits' team of off-road instructors."




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