Miss Great Britain rides rodeo pheasant for Juicy Drench launch

Frank PR enlisted the help of the newly crowned Miss Great Britain, Sophie Gradon, earlier this week to launch a new spring water juice drink in Covent Garden.

Miss Great Britain rides rodeo pheasant
Miss Great Britain rides rodeo pheasant

Gradon helped bring to life the Juicy Drench TV ad that aired for the first time on Sunday night featuring a larger than life giant pheasant being ridden by a cowboy, rodeo-bull-style, to the classic Black Box track Ride on Time.

Throughout the day, members of the public were given the opportunity to try out the pheasant for themselves and enjoy a free sample of the new flavours.

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