The Mini Living - Breathe installation aims to calls into question conventional living concepts and demonstrates how architecture can react creatively to future challenges presented by ever-shrinking living spaces and limited resources in urban areas. It will be showcased at Milan's furniture fair, Salone del Mobile, from 4–9 April 2017.
In keeping with Mini's adherence to the principles "creative use of space" and "minimal footprint", the installation conjures attractive living spaces for up to three people within an area just five metres wide and ten metres tall. At the same time, Mini Living – Breathe shines the spotlight on the idea of "active experiencing", in this case through awareness of environment.
The concept views the home as an active ecosystem which can make a positive contribution to its environment – expressed here through intelligent use of resources essential to life, such as air, water and light. The transparent, flexible outer skin filters the air and floods the installation with natural light to ensure a bright and pleasant ambience inside. Alongside this, a roof garden stocked with vigorous, oxygen-producing plants does its bit to improve air quality and the urban microclimate around it. Also on the roof, an intelligent construction collects rainwater for further use. The basic structure of the installation features reusable, environment-friendly and recyclable materials, setting the seal on the concept’s all-round awareness of the resources involved.
Breathe is the third installation created as part of Mini Living – a creative, idea-sharing initiative launched by Mini in 2016 and headlined by architectural solutions for future urban living spaces. Last year, Mini Living showcased visionary concepts for shared and collaborative living/lifestyles/working in urban areas through the installations Mini Living – Do Disturb, held in Milan and Mini Living – Forests, which took place at the London Design Festival.
Swedish retailer Ikea will showcase a living room of the future at the Salone Del Mobile. Last year, experiential agency TRO was appointed by BMW and Mini to deliver activations at Goodwood Festival of Speed for the next two years.
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