Mini launches experiential pop-up in Silverburn

Car brand Mini has opened a 6,000 square-foot experiential space in Glasgow shopping centre, Silverburn.

The concept store will stay in situ for six weeks
The concept store will stay in situ for six weeks

Run by local car dealership Harry Fairbairn Mini Giffnock, the store will be open for six weeks. It has been designed to showcase five new models in an interactive way.

Visitors can build their own version of the iconic car using a special app, which has been loaded onto in-store iPads. The store also features an Xbox One and table football to engage guests. 

The store hosted a launch event on Saturday (25 July). 

David Pierotti, Silverburn’s general manager said: "The Mini concept pop-up has already proven to be hugely popular with our visitors of all ages. As a brand, Mini is a great addition to our retail and leisure offer.

"The opening is also benefiting from the increased footfall following our leisure extension opening last month and also the summer holiday period."

More: The winning brand activations at Goodwood

Sector insight: Automotive

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