Miller stages Ibiza parties

Beer brand Miller has held a series of yacht parties in Ibiza aimed at young adults.

Beer brand Miller has held a series of yacht parties in Ibiza aimed at young adults. The parties took place on a yacht, which sailed from Ibiza Town to “island hotspots” including Salinas Beach and Playa den Bossa. About 300 guests were expected, all of which had won Miller trade and on-line competitions. The yacht featured dance DJs from around Europe, an all-American style barbecue, free Miller and “the Miller Minxes”. Winners were also taken to club nights and bar events. The seven-day campaign was created by agency Chemistry Marketing. Prize winners came from a host of countries including Russia, Turkey, Spain, France and Switzerland.

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