Beer brand Miller has held a series of yacht parties in Ibiza aimed
at young adults.
The parties took place on a yacht, which sailed from Ibiza Town to
"island hotspots" including Salinas Beach and Playa den Bossa. About 300
guests were expected, all of which had won Miller trade and on-line
The yacht featured dance DJs from around Europe, an all-American style
barbecue, free Miller and "the Miller Minxes". Winners were also taken
to club nights and bar events.
The seven-day campaign was created by agency Chemistry Marketing.
Prize winners came from a host of countries including Russia, Turkey,
Spain, France and Switzerland.