Midnight Oil expands creative team

US-based creative agency Midnight Oil has strengthened its creative team with two hires.

Midnight Oil: working with Microsoft Xbox on live experience
Midnight Oil: working with Microsoft Xbox on live experience

Scott Murray Sr has joined as VP, creative content alongside Dani Kollin as creative director. Murray, who will lead Midnight Oil’s creative content team, has previously led content teams at Herzog & Company and Buddha Jones, among others. Having worked on campaigns for film and TV studios, Murray’s recent work includes the production of Chinese social media content for Warcraft and directing/producing the music video for Halsey’s "Castle" for The Huntsman: Winter’s War.

Kolin will lead the creative on Midnight Oil’s SoftBank Robotics account, as the agency broadens the scope of its collaboration with humanoid robotic technology.

Brandon Gabriel, Midnight Oil’s EVP, business development, said: "As Midnight Oil continues to invest in our future, it’s imperative we listen to our clients and understand the growing opportunities in front of us. As thought-partners, we have to understand what our clients need for the upcoming year and beyond. The industry’s continued complexities place a greater emphasis on our agency becoming the most informed, valued advisers we can be. In order to fulfill this vision, we must continue to invest in people, our process, platforms, and technology."

Midnight Oil worked with Microsoft Xbox on the launch last year of its Gears of War 4, the fourth instalment of the acclaimed video game franchise, with activity connecting millions of fans in a live streaming event.

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