Micro Scooters will provide its fun methods of transport to the brand’s staff, in a bid to create a sense of occasion and theatre at the activations. Brand & Deliver told Event it is currently finalising the locations of the tour.
The tour forms part of Micro Scooters’ wider 12-month campaign, which will involve product placement deals and other brand partnerships to target both the adult and two to 10 year-old demographics. It aims to promote scooting as a fun, quick and healthy way for families to get around, and for adults to cover the last mile of their journey to and from work.
Brand & Deliver announced it had won the account yesterday (13 May).
Rich Barnes, managing director at Brand & Deliver, said: "We want to trigger a revolution in the burgeoning adult scooter market through a network of partnerships with like-minded food, travel and lifestyle brands."
Alison Jackson, direct marketing manager at Micro Scooters, added: "This campaign signals a step change in the way we promote our business. We are committed to establishing new strategic partnerships across our portfolio to engage our target consumers and convince adults of the benefits of scooting on their time, wallets and health."
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