Mice Sportcel aims to bring tennis to life

The Association of Tennis Players has appointed Mice Sportcel to devise activity that will improve the live tennis experience and broaden the sport’s appeal.

The Association of Tennis Players has appointed Mice Sportcel to devise activity that will improve the live tennis experience and broaden the sport’s appeal.

The programme, which will launch next month, involves fan participation play zones, courtside promotions, player interaction and exhibitions.

Mice Sportcel director Aidan Day said: “Activities will engage the fan beyond the court of play, bring the sport to life and allow fans both young and old to physically engage with tennis.”


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