Mice nets dual role at mobile telecoms fair

Mice Group provided exhibition and corporate entertainment services for network supplier Lucent Technologies at mobile communications event 3GSM World Congress in Cannes from 18-21 February.

Lucent's 120sqm exhibition stand was designed by Mice International, which also supplied a 450sqm hospitality area for select Lucent customers.

Mice Entertainment Services provided entertainment on the show's second even-ing for 500 Lucent guests at the Noga Hilton Hotel, which included a surprise performance by Canadian rocker Bryan Adams.

Mice International sales director Nigel Engeham said: "Mice was selected because we can provide a total end-to-end solution."

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