Metro moves Mail from key sponsor role

Metro Newspapers has replaced The Daily Mail as headline media partner at this year's Ski and Snowboard Show.

The show, organised by DMG World Media takes place from 18-22 October at Olympia. The Daily Mail will still support the show as an associate partner and join as sponsor.

Metro marketing director Karen Wall said: "This year's event has all the essentials for keen skiers and snowboarders plus new features including the ice climbing wall and a fashion show with tips for what to wear on the slopes."

She added: "We will be working closely with Dmg World Media to bring the show to life through promotional activity in Metro."

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