Method devises activations to brighten up the nation's summer

Household cleaning brand Method has created a movement called #themethodway, focusing on creating 'delightful' surprises and making things better for people and the planet, in a design-led, colourful way.

Method: activating at festivals including this year's British Summer Time
Method: activating at festivals including this year's British Summer Time

Working with marketing agency Amplify, Method has developed a series of unexpected surprises and fun activations to brighten up the nation’s summer. 

The latest activation is taking place at British Summer Time festival, which ends on 10 July, and will be repeated at Big Feastival, taking place at the end of August. It includes the Method bubble station, a handwash station designed to be a quirky and beautiful upgrade to the usual handwashing options available at festivals. 

Previous activations included commissioning director and animator, Abbie Stephens to create a video that brings to life cleaning done the #themethodway, with the aim of showing that people don't need to shy away from mess anymore. The main character, Pam, creates her own mess in order to clean up with quirky and exhilarating cleaning techniques, which encapsulate the spirit of Method's fun and creative take on cleaning.

To celebrate Summer Solstice, Method created a mural on London’s Southbank in collaboration with street artists from The Outside Collective, where commuters were invited to mop to reveal a colourful reimagining of the London skyline. 

Clare Burke, country marketing manager for Method, said: "Here at method we are always looking for ways to surprise and delight people. We know that sometimes the simplest, often unexpected, things cheer us up and the launch of #themethodway, a series of events and collaborations throughout the summer, is designed to show how we can all bring a little more fun and surprise into every day life."

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