Merger brings Ignition fresh opportunities

Agency Ignition has merged with music firm Harvey Goldsmith Productions to launch an international music and entertainment division.

Harvey Goldsmith CBE is now EMEA chairman of Ignition International, while Mark Driscoll, owner of Ignition, will remain global chairman of Ignition.

"Music and entertainment is increasingly a route down which companies wish to go, and Harvey's contacts will allow us to deliver groundbreaking opportunities," said Ignition UK managing director Fred Porro.

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