Meredith Collective teams up with Whirlpool and Bang & Olufsen on pop-up

Pop-up agency Meredith Collective has joined forces with Whirlpool and Bang & Olufsen on a new London pop-up called The Jones Family, 'Keeping Up With the Jones'.

The pop-up will open on 7 July
The pop-up will open on 7 July

Hot on the heels of its avocado brunch pop-up with Whirlpool, the Collective’s new project will open on 7 July on Clerkenwell Green.

The pop-up will be based around the character of Mrs Jones - the ultimate hostess - who is often involved in elegant soirees and charity functions, however recent home improvements have led to her creating a quirky eight room residence, which guests will be able to explore.

The spaces will feature Whirlpool and Bang & Olufsen appliances and products in an imaginative way.

The different rooms will contain a giant dishwasher for guests to get inside, a washing powder snow-storm, a Bang & Olufsen sound lounge, a feather-filled pillow fight area, a disco laundrette and a zen garden with sixth sense meditation zones.

Guests will become part of the Jones family for the evening, and will be led on a food and drink adventure with treats including edible vodka toothpaste, cocktails in detergent bottles, gin and tonic marshmallows and macaroon dishwasher tablets.

As well as the foodie tour, guests will have the opportunity to sample one of Mrs Jones hampers, full of picnic favourites, in the garden. There are various tickets and price levels depending on how much visitors want to experience.

Founder of Meredith Creative, Meredith O’Shaughnessy, said: "Keeping Up With the Jones’ is really different to anything we have had in London before and I know people are just going to love it – It’s been fantastic to work with both Whirlpool and Bang & Olufsen to create a really cool and inviting brand experience for audiences to access in a completely different, fun and inviting way."

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