Mercedes-Benz picks Yellowdoor to boost fashion credentials

Luxury car brand Mercedes-Benz has appointed Mary Portas' brand communications agency Yellowdoor to enhance its association with fashion.

Mercedes-Benz picks Yellowdoor to boost fashion credentials
Mercedes-Benz picks Yellowdoor to boost fashion credentials

Mercedes is actively involved in fashion events in 30 countries around the world including fashion weeks in London, Berlin, New York, Milan and Paris.

Yellowdoor supported the brand during its sponsorship of London Fashion Week, and has come up with a ‘voices that define fashion’ campaign that will amplify Mercedes-Benz’s relationship with fashion through multi media channels. 

"Fashion is one of the Mercedes-Benz brand platforms, along with golf and motorsport," said Mercedes-Benz UK communications director Andrew Roberts."

Yellowdoor will provide us with a creative communications and PR campaign to support our fashion activity throughout the year. They have an impressive track record in both fashion and retail which will be invaluable as we develop our brand association with fashion."

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