Melville opts to steer clear of Event Expo

Melville Exhibition Services was a notable absentee from last month’s Event Expo at London Arena.

Melville Exhibition Services was a notable absentee from last month’s Event Expo at London Arena. Chief executive Nick Marshall confirmed the supplier would not be attending International Confex either. “It has nothing to do with the quality of the shows, we’ve just reallocated our marketing budgets and we’re focusing our efforts on other marketing methods,” he said. “I think Event Expo is geared more towards the outdoor events sector.” Show organiser Inside Events hit back by saying the number of exhibitors from the exhibition industry had increased by 23%.

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