Meet the Team: Tribe Marketing

This London-based agency has a philosophy of ambition, innovation and hands-on collaboration. Event visited their offices to meet those involved.

Tribe Marketing has 45 full-time staff
Tribe Marketing has 45 full-time staff

Sarah Trumble, client services director

Trumble oversees the agency's account management team, a role she has held for the past four-and-a-half years.

Which event have you been most proud of at Tribe and why?

One of the most prestigious events we have undertaken was the Sportsball we did for the charity SportsAid. We worked with Her Royal Highness the Duchess of Cambridge on the project.

We did two events with them - the first was a workshop at the Olympic Park, attended by the duchess, where she was named as the patron. For the second event we organised the charity's annual fundraising ball, which we had done previously, but having the duchess there as a guest made it very exciting for us.

It also meant there was quite a lot of security to manage.

How would you describe the culture at Tribe?

We are a very close bunch, which is a really great aspect of the business, particularly because we rely on each other so heavily. For us it's all about working together, collaborating as one team.

It is a real mix of making sure we buckle down, get the work done and do the best we can because our clients are important to us. But it's also nice to have a bit of a wind-down and toast the work we have done.

How do you spend an average day?

I work with my team to devise ways to overcome the challenges that are presented to us on a daily basis, which is typical of the industry. I help bring to life some of the great ideas that our creative team develops.

I meet with clients to make sure they are happy with our work and to develop an understanding of what they are trying to achieve as a brand. It's important to communicate how we can support them through that with experiential.

Derek Bain, creative director

Bain is a relatively new member of the Tribe team, having joined in April following stints at agencies including BD Network, Haygarth, Iris and Arnold KLP.

What attracted you to Tribe?

It was the experiential focus, because I think that's where the future lies. You can fast-forward through television advertising and you can ignore billboards, but experiential gets to you - you have to be involved with it and I think that's an effective way of selling a brand.

Why did you choose to pursue a career in the creative world?

I started out as a graphic designer because back when I was at college there were no advertising courses - you either did design or fine arts. However, I am a better art director than I am a graphic designer, so it really just stemmed from there.

What does your day-to-day role entail?

We are all quite hands-on here. I like that about smaller, more boutique-style agencies because everyone is willing to get their hands dirty.

We work on three or four events at once and are constantly pitching for new business.

I am primarily responsible for winning business, growing existing clients and keeping our creative offering right up there, because that is what catches people's eyes - first and foremost, what consumers see is what sells brands.

Chandelle Downs, field director

Since joining Tribe in 2004, Downs has played an integral role within the agency's staffing and recruitment division, Brand Warriors.

Why did you choose to pursue the staffing side of events?

I absolutely love people and getting the best out of them. In my role I am not only able to mentor and manage my team, I also have access to 3,500 'brand warriors', all of whom have individual skills and experience.

Through our innovative recruitment process, we get under their skin to understand how we can enable them to be even better.

What do you enjoy most about your role?

The variety - no two days are ever the same, which I relish. I have an amazing team and wonderful peers generally across the company.

I am very proud of the relationship my team has with our brand warriors nationwide - we respect them and treat them well, and they in turn respect Tribe and our clients, doing their very best for them.

What key lessons have you learnt during your ten-plus years at Tribe?

Take each day as it comes and embrace change. Listen to the brand warriors - they are on the front line and can be a fountain of knowledge.

Fact file:

Full-time staff: 45

Established: 2001

Location: Whitechapel, London

Turnover: Undisclosed

Longest-serving client: Nestle Sectors: FMCG, retail, consumer electronics, travel

Around the corner

Tribe, which has partnered with Square Melon to create an experiential agency known as Playmaker, intends to incorporate the latest technologies and focus on offering its creative and strategic-planning services to new and existing clients.

Comment below to let us know what you think. 

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