The Chestertons Polo in the Park will take place from 9-11 June, and will see McLaren take the title of official automotive partner. The brand is planning to deliver experiential activity at the event as part of its sponsorship.
Jon Pollock, managing director of McLaren Automotive in Europe, said: "We are thrilled to support Chestertons Polo in the Park. The audience is a good match for us and the event provides the perfect back drop for us to showcase our latest McLaren line-up. Its central location is close to our London show room in Knightsbridge and we are looking forward to the opportunities it presents."
Rory Heron, event director of Chestertons Polo in the Park, said: "We are delighted to have McLaren Automotive on board. Our event has grown immensely over the past eight years and we are continuing to reach new audiences year-on-year. McLaren is the perfect automotive partner for Chestertons Polo in the Park as they pride themselves on innovation and evolving, values which we very much share."
Last month it was announced that Fentimans would sponsor London's first ever Vodka Summit. To celebrate its sponsorship of the Brit Awards, Mastercard opened an immersive listening booth in Covent Garden.
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