MCL lands raft of major work

Fledgling live event and field marketing agency Marketing & Communication Live (MCL) has landed a number of high-profile accounts including a new Marks & Spencer roadshow and exhibits for hairdressing show Salon International.

Fledgling live event and field marketing agency Marketing & Communication Live (MCL) has landed a number of high-profile accounts including a new Marks & Spencer roadshow and exhibits for hairdressing show Salon International.

The Wimbledon agency, which was founded in June by managing director Chris White, will be managing a five-venue roadshow for M&S to promote its lingerie fitting services.

At Reed Business Information's Salon Show, which took place at Wembley from 7-9 October, the company produced the Salon Live catwalk and the Toni & Guy stands.

White says his new firm will go one step further than its competitors by offering digital media and television broadcast services, as well as live events and field marketing. 'It seemed to me that the excitement and enthusiasm generated by face-to-face events could and should be carried on using the events themselves as content for other media,' said White.




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