McGuigan Wines launches experiential campaign with TV chef John Torode

McGuigan Wines has brought in TV chef John Torode to help with its summer sampling campaign.

McGuigan Wines will showcase at Meatopia
McGuigan Wines will showcase at Meatopia

The Australian wine brand will be the sole wine sponsor at Meatopia, taking place between 2 to 4 September at London’s Tobacco Dock, and On Blackheath from 10-11 September.

McGuigan Wines will be joined by TV presenter and chef, John Torode, who will be cooking up dishes on the BBQ and showcasing his new collaboration with Neil McGuigan, the MT Pinot Noir Rosé.

McGuigan wines will also be launching a new McGuigan Black Label Malbec alongside sampling a selection of premium wines from the wider portfolio.

The awareness campaign is being supported with an above-the-line campaign, Bring a McGuigan.

Julian Dyer, UK general manager, said: "The McGuigan brand has fantastic momentum, enjoying unprecedented global growth over the past five years, not to mention continued and sustained success in prestigious international wine competitions.

"This is the next step in our strategic plan – driving our awareness on a global scale, and really engaging with the end consumer in a meaningful way."

In 2008, Agency Cube Communications created a vineyard in the City of London for the launch of McGuigan Wines' new range.

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