The brand has partnered with the Robin Collective to create the experience, which will open on 23 October on London’s Maddox Street.
Guests have been promised a journey through the senses and a unique Christmas Day themed feast. Taste experiences on offer will include roast potato kebabs, roast dinner ice-cream 'Sundays' and a gravy fountain ripe for dipping spuds.
All serves at the event will feature McCain's new frozen roast potatoes. Entry is free and tickets available on a first-come, first-served basis through Biletto.
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