Mazda to bring Raise the Roof back to Goodwood

Mazda is to bring its 'Raise the Roof' activation to the Goodwood Festival of Speed (23-26 June) for the second year running.

Goodwood Festival of Speed takes place from 23-26 June
Goodwood Festival of Speed takes place from 23-26 June

The activation, devised by Itch, will focus on the driver and celebrate the delight of ‘roof down motoring’, combined with the joy of great music.

Claire Andrews, marketing director at Mazda Motors UK, said: "We are thrilled to bring live music back to Goodwood. This event allows us to stand out from all the automotive noise at the Festival of Speed and do something different in a uniquely Mazda way."

The Raise the Roof stage area will be free and open to everyone attending the show, and will sit in an open-air space within Laundry Green.

Decking space, featuring the new Mazda MX-5, the Mazda MX-5 Spyder concept car and an original Mk1 MX-5, will be located between the stage and bar area.

Live music will be hosted by the Royal Organ Duo and feature performances from Brassroots and the House Gospel Choir, alongside other artistes.

"Raise the Roof space allows us to share the fun-to-drive ethos of the Mazda brand, simulating the happiness and feel-good sensations of an open-topped summer drive, with an uplifting musical soundtrack," Andrews added.

More: The Music Report: Brands forging musical ties

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