Mastercard to deliver digital experience session

Beatrice Cornacchia, Mastercard's head of consumer marketing Europe is set to host a seminar that looks at the relationship between experiences and digital on 1 March.

Mastercard's Beatrice Cornacchia is to deliver a session at UK Events Week
Mastercard's Beatrice Cornacchia is to deliver a session at UK Events Week

The session, coined Priceless Experiences in a Digital Age, will look at how Mastercard has combined the digital with the experimental to influence consumer behaviour.

This comes as the brand moves away from its 'The Best Way to Pay' tagline and repositions itself as a lifestyle platform via experiential activity.

The session, which is taking place as part of UK Events Week, is aimed at marketing and events professionals. Tickets will go on sale on Thursday (28 January).

Cornacchia said: "Today’s connected audience is more reachable in real-time and content is instantly shareable, which should be a dream for all marketers. Technology is enabling us to offer more priceless experiences that help us to form a more valued connection between our brand and the consumer.

"My seminar will reveal the secrets of how we’re doing this by ‘Connecting People to Priceless Possibilities’ and how we’re seeking the help of the global events and hospitality sectors in order to build on the success we’ve already achieved." 

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