Martell to launch cognac experience

Cognac brand Martell is to launch a Martell Suite in London's Mondrian Hotel on 26 April to showcase the heritage of the brand's classic beverage.

Martell to launch Martell Suite for cognac experience
Martell to launch Martell Suite for cognac experience

The suite will be open for two sessions, which will run respectively from 26-29 April, and 3-6 May. Guests are invited to challenge their tastebuds as they grow their understanding of cognac and embark on a journey of cognac discovery.

The Martell Suite will be a limited edition, ticketed experience which will be located in a hidden apartment within the Mondrian hotel. On entry, guests will receive a cognac-based Milk Punch before being introduced to a special gourmand serve. Visitors will then meet Matthias Lataille, Martell’s ambassador, who will lead a tutored tasting of the Martell higher style expressions.

A Martell bar can also be found at the hotel, having launched on 12 April. It serves a small selection of cocktails made by mixologists at the Mondrian's Dandelyan bar, each of which will illustrate that cognac doesn't have to be drunk neat. The cocktail menu will bring a modern and innovative twist to the drink, and will aim to showcase its versatility.

More: In October, whisky brand Jura staged an immersive 'Isle of the Unexpected' experience, which took guests on an interactive adventure. Last month, Bols Genever hosted an evening of genever, beer and hoptails during London Beer Week festival.

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