Marriott is now the Official Hotel of several marquee NBA events around the world, including the NBA Global Games’ pit stop in London on 14 January 2016. The brands will give Marriott Rewards members exclusive access to the games and events held in 12 cities across the world.
Additionally, Marriott Rewards will host a series of private meet-and-greets with NBA legends and players for its Elite members and invite fans to take a virtual trip in the #AroundTheWorld photo and social sharing experience.
Karin Timpone, global marketing officer at Marriott International, said: "Basketball is one of the most popular sports in the world, and our partnership with the NBA gives us an opportunity to tap into a passionate fan base and communicate the breadth and depth of our portfolio.
"Similar to what we are doing with music and entertainment, our NBA partnership helps us create memorable experiences for our Rewards members and amplify the benefits of the program for both new and loyal guests."
Marriott launched its new global partnership with Universal Music Group last month with a performance in London from Ellie Goulding.
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