Halewood Wines & Spirits is the sole UK agent for the label, one of the biggest selling Riojas worldwide and the main sponsor of Festejar. The festival is returning for a third year with a line-up featuring the best in Spanish music, culture, food and drinks.
Festejar will take over the city’s Albert Square for four days, kicking off on 1 September with a one-off performance from one of the world’s leading Spanish tribute bands, The Andalus Band.
The following night, the chilled out vibe of Ibiza will come to Festejar as celebrated DJ Miguel Manzano presents an electronic musical story tracing the story of dance music on Ibiza. Over the course of the festival, activities will include Spanish dance lessons, crafts, food and drink stalls and daily live music and entertainment.
Halewood’s title sponsorship includes all branding, on and offline advertising and sampling of its Marques de Caceres wines across the four days of the festival, including the Crianza, Rose, White and Reserva labels.
Andrew Turner, director of wine at Halewood, said: "Marques de Caceres is the wine that real Spaniards drink and Festejar promises to be four days of authentic Spanish culture like no other. We are delighted to be sponsoring the event."
Patrick Marmion, Festejar organiser, added: "Festejar keeps getting bigger and better and this year’s events promise to transport Manchester’s residents direct to the heart of modern Spanish culture."
Spanish wine brand Campo Viejo opened its Lake of Colour in June, a purpose-built floating bar, on Mount Pond in London's Clapham Common, while supermarket brands such as Tesco and Aldi have opened wine pop-ups in London.
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