The face-to-face exhibition environment is one of the most effective
marketing mediums. There are few better ways to showcase products and
services while making new business contacts, as well as entertaining
existing clients, all under one roof.
The range of exhibiting tools at our disposal are vast. Depending on
budgets, we can opt for the purpose-built stand variety or the
versatility of the modular unit. While customised stand design can
transport an entire office into an exhibition hall or be used to create
a high impact 'wow' factor, many clients are choosing modular as they
implement a long-term exhibiting strategy. The modular unit has the
advantage that it can be used over and over again and the range - and
the developments in design - make them a very cost effective and
excellent exhibiting tool.
Within the pages of Marketing Event, we continue to showcase the very
best in modular stand design while raising awareness of the latest
trends and developments in the modular stand market. Now, in the second
of a series of Marketing Event Guides we bring you a comprehensive
booklet, which pools our knowledge and offers tips and advice in order
to make your decision to exhibit using the modular route a whole lot
easier to implement.
So if you don't know your pop-up from your panel system, and you find
the range of suppliers to be as baffling as the prospect of erecting a
modular stand in an exhibition environment then read on - successful and
effective exhibiting can only benefit your business.