The face-to-face exhibition environment is one of the most effective

marketing mediums. There are few better ways to showcase products and

services while making new business contacts, as well as entertaining

existing clients, all under one roof.

The range of exhibiting tools at our disposal are vast. Depending on

budgets, we can opt for the purpose-built stand variety or the

versatility of the modular unit. While customised stand design can

transport an entire office into an exhibition hall or be used to create

a high impact 'wow' factor, many clients are choosing modular as they

implement a long-term exhibiting strategy. The modular unit has the

advantage that it can be used over and over again and the range - and

the developments in design - make them a very cost effective and

excellent exhibiting tool.

Within the pages of Marketing Event, we continue to showcase the very

best in modular stand design while raising awareness of the latest

trends and developments in the modular stand market. Now, in the second

of a series of Marketing Event Guides we bring you a comprehensive

booklet, which pools our knowledge and offers tips and advice in order

to make your decision to exhibit using the modular route a whole lot

easier to implement.

So if you don't know your pop-up from your panel system, and you find

the range of suppliers to be as baffling as the prospect of erecting a

modular stand in an exhibition environment then read on - successful and

effective exhibiting can only benefit your business.

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