"Liverpool Boat Show has the potential to be a major event, not just for the city region but the UK," said TMP chief executive Lorraine Rogers.
"It makes sense to pool resources with partners and afford a bigger and better campaign to promote the event and the City Region."
The Liverpool Boat Show 2011 takes place between 29 April and 8 May, showcasing hundreds of super yachts, power boats and historic ships. Approximately 400,000 people are expected to attend the event, which will also feature a Sea Shanty Festival, Comedy Festival, Tall Ships, family events, trade exhibitions, sailing regatta and watersports demonstrations.
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