Mark Wright to undergo butler training for Oykos experience

Yoghurt brand Oykos is offering the winner of its latest on-pack promotion the chance to be waited on by The Only Way Is Essex star Mark Wright.

The campaign follows last year's Dunk A Hunk initiative
The campaign follows last year's Dunk A Hunk initiative

Wright has been named as one of 10 ‘hunky helpers’ that consumers can win for the day through Oykos’ latest campaign. The Danone brand promises that he will be undergoing intensive butler training to prepare him to cater to one lucky winner’s wishes.

The hunks will help around the winners’ houses with a number of chores such as greeting guests, organising diaries, answering calls and doing the ironing. They will also offer their boss a serving of Oykos yoghurt on a silver platter.

The competition coincides with the launch of the brand’s new Oh So Heavenly Vanilla and Devilishly Delicious Salted Caramel product offerings.

This year’s promotion follows Oykos’ 2014 Dunk A Hunk campaign, which saw the torsos of Britain’s hunks immortalised in spoon form.

Julia Lowbridge, marketing manager at Oykos, said: "Our Dunk a Hunk campaign secured fantastic results for us last year, creating 178 million opportunities to see and a  2.3% increase in brand awareness. We’re super excited about our cheeky new campaign."

Last week, Onken yoghurt created an 'urban fruit grove' in London, where visitors could pick pots of yoghurt from trees.

More: Danone Activia to launch tummy pop-ups

Danio reveals 'hunger cry' vending machines

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