Mansfields launched Jaguar XKR late alst year

Agency Mansfields launched the Jaguar XKR in the town of Frias, northern Spain, late last year. It used a historic structure as a meeting point for 600 international motoring journalists, transforming it for the two-day event with temporary wooden walls and windows. "The people of Frias loved it and asked if they could keep it the way we had done it," said Mansfields marketing manager Mike Hayward. "We were happy to oblige."

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