Mango adopts direct tactics for Lucozade

Agency Mango has now completed two campaigns on behalf of Lucozade during the past few months.

Agency Mango has now completed two campaigns on behalf of Lucozade during the past few months. A ‘Work’ campaign in September featured ‘Energiser vehicles’ handing out samples in UK offices, while a ‘Travel’ campaign ran for eight weeks from 26 July, visiting motorway service areas. It tempted 15,000 people to enter a Lucozade Energy Bubble Box – a pod filled with flying foam balls representing the drink’s fizz. Mango director Sam Blunt said: “Lucozade Energy and Mango agreed on the importance of targeting consumers at the point of need.”

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