Both festivals are being organised by the Heart of Manchester BID, the city’s Business Improvement District, which runs several consumer events including the Chinese New Year and its garden festival, Dig the City.
According to the organisation there are various opportunities for brand partnerships and experiential-style activations.
The King Street Festival will see 50 restaurants, hotels and stores offer shoppers VIP experiences over the long weekend, with 40,000 people expected to attend over the three days.
Summer in The City will act as a three-day ‘taster’ for various events on Manchester's festival calendar.
Phil Schulze, Heart of Manchester BID manager, said: "Manchester city centre has a thriving events calendar which draws people in from all over the region and beyond and we’re confident the launch of the King Street Festival and Summer in The City will be a big pull for ABC1 visitors this summer.
"The King Street Festival is a real opportunity to celebrate the resurgence of one of the city’s most iconic streets, while Summer in the City is a festival to beat all festivals, showcasing some of the finest events taking place across Manchester, all in one weekend."
Dr. Oetker recently unveiled a giant bunny in the city, made from 3,000 bars of cooking chocolate.
You can read Event's profile of the city here.
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