The brand, in partnership with online resource Fashion and Beauty Monitor, is tranforming London’s Lights of Soho into ‘The Ultimate Beauty Destination’ during LFW, from 17-21 February.
During the five days, The Ultimate Beauty Destination will bring tech, beauty and fashion together into one space. Fashionistas will be able to embrace a ‘Frow’ experience in the glossy world of beauty with live workshops, makeovers inspired by the catwalk, celebrity discussions, an interactive photo space, a live streamed selfie wall and beauty tutorials from some of the world’s biggest beauty bloggers, alongside meet and greets.
They will also have the opportunity to exclusively access and watch live streams of LFW official ‘on schedule’ shows as they happen. Complimentary drinks, free wifi, a lounge to hang out in and goodies bags add the finishing touches to this exclusive space.
In order to gain access to the meet and greets, visitors will need to download the free app and show it on arrival.
Earlier this year, Selfridges hosted a series of fashion shows championing emerging menswear talent, as part of London Fashion Week Men's schedule.
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