Makeovers on Superdrug’s double decker

Superdrug took to the streets last month in a Beauty Inside and Out Bus to launch its new fashion jewellery and accessories brand True Spirit.

Superdrug took to the streets last month in a Beauty Inside and Out Bus to launch its new fashion jewellery and accessories brand True Spirit. The purple and raspberry double decker, designed by PR firm Z, appeared outside the Natural History Museum for London Fashion Week and then at the Everyone’s London Festival in Oxford Street on 2 October. Specialists on the bus provided makeovers, fashion styling, eyelash styling and manicures to invited guests. Design features included mirrored windows, mood lighting and a plasma screen showing music and entertainment. The bus will now be used in other campaigns such as Superdrug store openings.

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