Its existing site, at Yacht Haven, will now be home to a display of dry dock boats, however Gorilla managed to find a new site, adjacent to the Harbour Commission.
The new 450-capacity tiki-themed venue will be in situ for the duration of the sailing regatta (8-15 August), and will be designed as an extension of the well-known Polynesian Mayfair nightclub.
The space will feature a VIP area and live DJ entertainment, and will also serve as a brand activation venue for Cowes Week’s official sparkling wine partner Nyetimber, and official gin of the regatta Chilgrove Gin.
Gorilla is also extending its presence at Cowes Week with four additional food sites, which can be found in the Yacht Haven and Shepards Wharf marina, and will feature food from its catering partner the Smoking Buns burger shack.
Dan Baxter, chief executive officer, Gorilla, said: "We’ve established Mahiki as a premier post-race destination and late night party venue, successfully adding a new dynamic to the Regatta. Attracting new and mainland based audiences, while also appealing to those people who have chosen the island for their staycation, is injecting a considerable boost into the night-time economy."
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