The Ministry of Agriculture (Maff) attracted a record number of
visitors to its stand at this year's Daily Mail Ideal Home Show.
The government department is responsible for dealing with foot and mouth
and had considered pulling out of the show when the crisis erupted.
Firbank Kempster was commissioned to design an interactive stand to
promote and inform people about Maff services. Following the
foot-and-mouth outbreak, Maff added a looping demo describing its
'Visitors could learn about Maff by playing a two-part competition for a
chance to win a camcorder. The first stage had to be played on stand.
The second stage had to be played by accessing the Maff web site after
the show. The competition section of the web site received more than one
million hits during and after the show's run. This has been viewed as a
rip-roaring success,' Firbank Kempster account manager Nick Robinson
Initial exhibitor responses indicate that even a tube strike couldn't
keep people away from the show.
'The day of the tube strike was one of our best days. Those people
determined to reach the show were quality visitors and we achieved our
goal of selling three times more subscriptions than last year,' Perfect
Home promotions director Louise Fanthorpe said.
Last year the show attracted 440,398 visitors.