Maff draws the crowds

The Ministry of Agriculture (Maff) attracted a record number of

visitors to its stand at this year's Daily Mail Ideal Home Show.



The government department is responsible for dealing with foot and mouth

and had considered pulling out of the show when the crisis erupted.



Firbank Kempster was commissioned to design an interactive stand to

promote and inform people about Maff services. Following the

foot-and-mouth outbreak, Maff added a looping demo describing its

strategy.



'Visitors could learn about Maff by playing a two-part competition for a

chance to win a camcorder. The first stage had to be played on stand.

The second stage had to be played by accessing the Maff web site after

the show. The competition section of the web site received more than one

million hits during and after the show's run. This has been viewed as a

rip-roaring success,' Firbank Kempster account manager Nick Robinson

said.



Initial exhibitor responses indicate that even a tube strike couldn't

keep people away from the show.



'The day of the tube strike was one of our best days. Those people

determined to reach the show were quality visitors and we achieved our

goal of selling three times more subscriptions than last year,' Perfect

Home promotions director Louise Fanthorpe said.



Last year the show attracted 440,398 visitors.




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