The outpost is headed up by Justin Hammond, who joins the business from PR Live, where he has worked for the last five years. It is comprised of 10 full time employees, and there are plans to expand upon the team in 2016.
Maestra Group has invested half a million pounds in new technology, including premium brand audio and video equipment for the new office, which is situated at the Royal Arsenal development in Woolwich.
Maestra London aims to build upon the reputation of its Middle Eastern counterpart, expanding the company’s reach throughout Europe.
There is potential for Maestra London and Maestra Dubai to share resources, staff and knowledge, and in keeping in line with the London launch, Maestra Group has released a new logo and brand identity for both companies.
Thomas Clements, managing partner at Maestra Group, said: "Justin’s vast experience in designing and producing innovative shows is invaluable. Together with his extensive contacts and great communication skills, he is the perfect fit for Maestra. We look forward to delivering more of the very best brand experiences and live events for a greater diversity of clients."
Hammond added: "Launching Maestra London is a fantastic opportunity to offer the highest standards of international production throughout Europe and the Middle East. We will emphasise our people-orientated model encapsulating a friendly, personal and thorough approach to client handling whatever the size or scope of the project.
"We have some amazing creative talent on-board and a truly fresh and inventive approach".